Book Marketing Limited
BML is the premier source of information and research on the book industry, undertaking a wide range of private and syndicated research projects, and publishing a variety of market reports
BML's continuous survey, Books and Consumers provides detailed information on British book buying behaviour providing:
- comprehensive profiles of the different types of consumers
- a detailed understanding of the performance of publishers and retailers
- comparisons between competitors
- market segmentation by brand, price, retailer, genre and format
- an accurate reflection of changes in the marketplace over time
BML was purchased by Bowker in 2010, but continues to offer a full qualitative and quantitative research service to the book trade, and other companies requiring information on the UK book industry.
New BML report: Reading the Future
A joint report from BML and The Bookseller on book consumers, current & future
LONDON December 2011: The book market is changing rapidly – and book consumers are changing with it. But how much do we understand about these changes and how they will impact on our businesses? Backed up by data on the consumer book market from BML’s Books & Consumers, this new report provides nuanced information about book buyers, including where they browse for books - and where they buy; who is buying ebooks and where; what we could do to encourage book buying on the high street; who is buying digital material for children, and what is influencing this trend, and what book buyers think about piracy.
Click here for the order form.
New BML report: Students' Information Sources in the Digital World
In the UK the HE sector is undergoing a radical shift, with an increase in student numbers as well as major changes in funding models and the technological landscape.
To help shed light on these changes, in December 2011 BML is undertaking a major new study to examine student information sources in the digital world. The survey will establish current use of resources by students, investigate student’s attitudes to printed and digital material and how the use of one affects the other, and provide bench mark data from which to monitor changes over time.
Click here for the order form.
New BML report: The BML 2012 UK Travel Report
Travel publishing is at a crossroads. With the physical guide book market in decline, travel publishers have been investing in developing ebook, apps and websites. But what information sources are travellers turning too? How do they find out about them, what use do they make of them, and how do they rate them? And how do digital forms of information compare to physical guide books?
All these, and a myriad of other questions, will be answered by BML’S 2012 UK Travel Report, a new survey being undertaken by BML in January in partnership with travel guide expert Stephen Mesquita. Crucially the report, based on data from a specially designed research project, will include not just those buying and using guide books, but travellers who don’t buy guide books – or who don’t buy books at all. What sources are they using for their information? And how might the travel guide publisher engage with them?
View the full press release here.
Click here for the order form.
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