BML undertakes a wide variety of original research work in the book industry for a broad range of clients. They carry out both qualitative and quantitative work, using a wide variety of research techniques:
One of these methods is the BookZone Online research tool:
- BookZone reader panel: 5000 core book consumers: readers and buyers
- BookZone ezine: sent to 10000+ keen readers and buyers
- Use either or both to test cover designs, blurbs, advertising messages
- Examine book buying, reading and library borrowing habits
- Explore attitudes to promotions, digitisation, purchase & information sources
- BML expertise to design questions and analyse results
- Fast and cost effective: results within 1-2 weeks
- From £100/£190+VAT per question (ezine/reader panel) plus set up costs
- Discounts for existing BML clients
- Click here for the BML BookZone rate card
Other research techniques used by BML include:
- focus groups
- face to face and telephone interviews
- online research
- data aggregation
- omnibuses
- hall tests
BML offers in-depth knowledge of the book market and is ideally placed to undertake cost-effective and appropriate research programmes such as:
- product research and development
- customer satisfaction surveys
- brand research and image studies
- customer profiling
- market reports
- evaluation of advertising and promotional campaigns
- cover design and pricing research
We are happy to supply quotations on jobs of any size and scope.
BML is a limited company, registered in