The BML BookZone panel has expanded significantly since it was launched in 2007 and now contains over 11,000 book lovers. Make the most of this resource, coupled with BML’s extensive research expertise, to help you understand your core consumers and take the guess-work out of your marketing decisions. The BML BookZone panel is ideal for:
- Cover design, blurb and tag-line research.
- Testing e-mail marketing and ad campaigns.
- Gaining insight into what book readers are choosing, reading and enjoying, and the reasons behind them doing so.
- Exploring what else ‘book lovers’ do with their spare time; what other media they consume.
- Learning about their online and social networking activities and attitudes.
- Examining attitudes to promotions, digitisation, purchase and information sources.
There are two research vehicles available:
1. Via the BML BookZone panel: 
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11,000+ typically heavy book buyers/readers*; Expected response 1000+**
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4-6 surveys per year
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Prices from £190 per question, plus set up costs (Click here to view rate card)
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Up to 25% discount for BML clients
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Results within as little as 2 weeks of mail-out##
2. Via the monthly BML BookZone ezine 
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Sent to c20,000 book lovers each month*; Expected response 200+**
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12 opportunities per year
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Prices from £100 per question, plus set-up costs (Click here to view rate card)
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Up to 25% discount for BML clients
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Results within as little as 2 weeks of mail-out##
What is included?
- Access to the BML BookZone panel
- BML expertise to design questions and analyse results
- Survey set up and dispatch
- Sex, age and region questions
- If applicable, we could also send the survey to your own consumer email lists, and/or it could be linked to from your website
For details on any of these BookZone research options please contact Rachel Levin by email or by phoning 0870 870 2345.
* Panelists/ezine recipients are not intended to be representative of the GB population or of book buyers as a whole. Rather, they represent large potential samples of people interested in books and reading. Sign up to the panel/ezine is open to all. Those working in the book industry are not prevented from signing up to either vehicle.
**Response rates cannot be guaranteed
## Speed of results will depend on number of questions and level of analysis required
In addition to BookZone, BML also undertakes a wide variety of original research work in the book industry for a broad range of clients. They offer in-depth knowledge of the book market and is ideally placed to undertake cost-effective qualitative and/or quantitative research programmes such as:
- focus groups
- face to face and telephone interviews
- online research
- data aggregation
- omnibuses
- hall tests
We are happy to supply quotations on jobs of any size and scope. Feel free to call on 0870 870 2345.
BML is a limited company, registered in