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BML undertakes a wide variety of original research work in the book industry for a broad range of clients. They carry out both qualitative and quantitative work, using a wide variety of research techniques:

One of these methods is the BookZone Online research tool:


  • BookZone reader panel: 5000 core book consumers: readers and buyers
  • BookZone ezine: sent to 10000+ keen readers and buyers
  • Use either or both to test cover designs, blurbs, advertising messages
  • Examine book buying, reading and library borrowing habits
  • Explore attitudes to promotions, digitisation, purchase & information sources
  • BML expertise to design questions and analyse results
  • Fast and cost effective: results within 1-2 weeks
  • From £100/£190+VAT per question (ezine/reader panel) plus set up costs
  • Discounts for existing BML clients
  • Click here for the BML BookZone rate card


Other research techniques used by BML include:

  • focus groups
  • face to face and telephone interviews
  • online research
  • data aggregation
  • omnibuses
  • hall tests

BML offers in-depth knowledge of the book market and is ideally placed to undertake cost-effective and appropriate research programmes such as:

  • product research and development
  • customer satisfaction surveys
  • brand research and image studies
  • customer profiling
  • market reports
  • evaluation of advertising and promotional campaigns
  • cover design and pricing research

We are happy to supply quotations on jobs of any size and scope.

 

 

 

BML is a limited company, registered in England. Company no. 2461630.  Registered office: Marco Polo House, 3-5 Lansdowne Road, Croydon CR0 2BX